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The importance of Subject lines in your sales emails

I thought I’d start this week’s blog posts on a short post on one of the most important part of emails… the Subject line. This is particularly important if you are using a tool like EmailMerge for Outlook to send out sales/marketing emails.  Using inaccurate (or worse misleading) Subject lines…

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Outlook Email Tip: Images in your marketing emails are reducing response rates!

Using images in your marketing emails incorrectly can cause a reduction in response rates. Here’s why: Plain text emails get through spam filters more easily (ultimately it depends on content so your plain text emails will still get caught if you are sending out obvious spam). Email clients like Outlook…

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Outlook Email Tip: Do your emails look good in the Preview Pane?

Around 80% of business-to-business (b2b) users and 50% of business-to-consumer users first see your emails in the preview pane. If you are not formatting your emails to display correctly in the preview pane than you are getting fewer responses than you should. Here are some general guidelines: If your Subject…

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NEW Email Merge for Outlook Released: Short Video & Trial (Special offer for next few days only)

Email Merge for Outlook Version 3 is online. See the short 5 minute VIDEO (or download a trial version) and find out why THOUSANDS of users are using Email Merge to TRIPLE the response rates to their sales emails. http://www.standss.com/t/1008/emm/emailmergev3.asp We have great DISCOUNTS for the NEXT FEW DAYS… and…

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Why you may have resisted starting Email Marketing?

We recently released a report called The Accidental Salesperson’s Guide to Email Marketing. We’ve had some interesting (NEGATIVE) FEEDBACK from users, particularly with regards to why they have resisted making a start with email marketing in their own businesses. In this post we look at the reasons given to us……

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Use Outlook Categories to Segment Your Customers and Prospects (or you could end up losing sales)

Not everyone in your list of customers and prospects are interested in everything you sell. Try and group them into different segments… and then send different emails based on the needs of each group. Outlook has a very powerful feature called Categories that you can use to segment your contacts.…

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Respect your customers… how to avoid sending them Outlook (marketing) emails when they have asked to not be contacted

Email marketing using Outlook can be tricky if you don’t manage it properly. You will probably be using Outlook to send your customers and prospects marketing emails and normal non-marketing emails. If your customer has asked you politely (the first email is usually polite) to not send them marketing emails…

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Is your Facebook making you look unprofessional to Outlook users?

Microsoft Outlook recently released a new (free) connector to users that lets other people see your Facebook profile picture (and status information) right inside Outlook. Question is… are you happy with the picture they are seeing? Your picture will show up anytime an Outlook user writes to you… or reads…

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Do you know what action you want your customers to take when they read your email?

TIP #5: KNOW why you are writing the email… What is in it for the reader? What is in it for you… what do you want the reader to do? Why are you writing a particular email… Is it to inform the customer of a new product… is to inform…

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Email Merge for Outlook... More Features=More Testing (Sorry)

If you weren’t waiting to download the new version of Email Merge for Outlook, you can delete this email and get back to work. Otherwise… we’ve got a quick APOLOGY to make. We won’t be able to release EmailMerge on the 13th as we had planned. Our recent survey of…

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Don’t train your customers to IGNORE your emails!

Tip # 3 from our new report:  Email your list at the appropriate interval. What is the appropriate interval between emails? Not so long that they have a hard time remembering who you are… and not so frequently that they lose interest in what you’re writing. Don’t train your customers…

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Why should you bother with Email Marketing from Outlook?

Who will your customer or prospect think of FIRST when they need something that you can provide? Out of Sight-Out of Mind: Your customers have lots of things competing for time and attention. If you don’t frequently remind them that you’re still around and what you can do for them,…

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The ACCIDENTAL Salesperson’s Guide to Email Sales & Marketing with Outlook

I am very excited to release a new PDF download for our group called: The ACCIDENTAL Salesperson’s Guide to Email Sales & Marketing with Outlook (7 Tips used Every Day by Real (Intentional) Salespeople to Retain and Gain New Customers): http://www.standss.com/t/1008/report.asp What is an ACCIDENTAL SALESPERSON? Last week I asked…

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Searching additional Outlook data files (PSTs, OSTs) in Outlook 2007 and Outlook 2010

I’ve had several requests from readers who want to find out how they can use Outlook to search older PSTs (that are currently closed). There is good news and bad news… BAD NEW first… Outlook can only search through a data file that has been indexed by Windows Search. The…

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