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Contact Segmentation: Increasing response rates to your sales and marketing emails in Outlook

Many email marketers who use Microsoft Outlook rarely focus on the one thing that that almost always results in increased responses: contact list segmentation. In this post I am going to show you how you can use Outlook categories to segment your contacts. What is segmentation and why does it…

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Take action on your Outlook emails at the click of a button (QuickSteps)

You can reclaim a lot of your time and energy wasted on emails by automating repetitive tasks. Outlook has a built-in feature called Quick-Steps that makes it easy to create your own automations. The easiest way to show you the power of QuickSteps is with an example. Our company owns…

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How to Schedule Appointments without Overwhelming Yourself

Do you find yourself turning up at appointments late (or stressfully on time)? The problem may not be related to having too much to do but instead to how you schedule your appointments. The secret to stress-free appointments is what happens before and after the appointment! For me appointments are…

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