Category: Email Marketing

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[Video] How to track opens and clicks on Outlook Email Merges

Thousands of Outlook users use EmailMerge for Outlook to send personalised emails to their customers. Now you can also know exactly who has opened or clicked on an email…and do follow-up merges to them. EmailMerge is an Outlook addon that installs inside Outlook and lets you send news, marketing and…

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3 Things to Make Emails look RIGHT on Smart Phones

The majority of the emails that you send will be read on Smart Phones and tablets. That means you could be missing out on important business if your emails are not displaying correctly on mobile devices. In this post we look at things you MUST do to ensure that your…

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3 Tweaks to Increase Email Open Rates

How important is your Subject to getting your email opened and read? Research shows that 64% of people say that they open emails because of the subject line. In this post we look at 3 things you can do immediately to get your emails opened and responded to more often.…

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Email Templates for your Holiday Emails and Invites

In this post we show you How to send out Personalized, Individually Addressed Invites and Holiday Emails to your friends, family and business contacts… PLUS we give you free Holiday themed Outlook templates to send better looking emails out today. Most companies send out invitations or newsletters during the year…

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Email Merge a different file to each person in Outlook.

A reader asked… How can I do an email merge in Outlook and send each person a customized attachment (PDF)? In this post I discuss why you may want to do this and the easiest way to get it done. Why? Existing Outlook users are using this feature to provide…

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Are your prospects DELETING your sales emails during the morning purge!

You greatly increase the chances that your sales email will be deleted (without being read) if you send it in time for the morning purge. In this post we explain what the morning purge is… and what you can do to avoid it. What is the morning purge? Recent statistics show that the…

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How to Improve Responses to your emails with clear calls to action?

Are you happy with the response rates to your sales and marketing emails? You can greatly improve the number of responses if you stop giving your readers too many choices. What are response rates? The response rate you get is the percentage of people who actually respond to your emails. Obviously…

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Contact Segmentation: Increasing response rates to your sales and marketing emails in Outlook

Many email marketers who use Microsoft Outlook rarely focus on the one thing that that almost always results in increased responses: contact list segmentation. In this post I am going to show you how you can use Outlook categories to segment your contacts. What is segmentation and why does it…

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Sending Personalized Holiday Season Invites, Greeting and Newsletters via Email/Fax/Traditional Post

Christmas is just around the corner… parties are planned and the invite list is ready. This is the time of the year when businesses and individuals need to send out holiday season invites for parties/events… greetings to families, friends, colleagues and clients. Most companies also send out newsletters during the…

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Personalized Email helps improve Open Rates and Conversion

I read an interesting case study today about how a company called CloudEndure achieved 58% open rate and high quality leads by sending personalized emails to prospective leads. I would recommend that you read this article as it is a perfect example of How to generate quality leads and why…

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Mail Merge from Outlook to Microsoft Access

Do you have lists in Microsoft Access that you need to send sales or marketing emails to? You can now email merge directly from Outlook using data stored in Microsoft Access. Mail Merge is the process of taking one letter (or email) and then personalizing and sending it out to…

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Retention Policies: Your Deleted Items folder will be cleared every 30 days!

We have told you before why you should not use the Outlook Deleted Items folder as your filing cabinet i.e. do not use the Deleted Items folder as the folder where you keep emails for later reference. Here’s another good reason…. If you are using Office 365 (I recently moved…

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Why images in your marketing emails can reduce response rates

Adding images to your sales and marketing emails can make your emails look attractive and engaging but ONLY if the images and your well-crafted HTML email appears the same in the recipient’s inbox as you intend it too… Using images in your marketing emails incorrectly can cause a reduction in…

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Email Marketing Tip: Make sure you put your Contact Details on Emails

It’s holiday season and for most of us it’s also the busiest time of the year… sending out sales and marketing emails like newsletters, sales catalogues, invites, season greeting etc. The last thing you want is for your emails to be marked as SPAM and not reach your recipients therefore…

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