Category: Outlook Mail Merge

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A Simple Tip to Improve Email Conversions by 21x

I was shocked to read in a lead response management survey that said that your odds of qualifying a lead in 5 minutes versus 30 minutes drops 21 times. That’s within the first 30 minutes! The same survey shows that you have 10x greater chance of just contacting leads if…

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3 Tweaks to Increase Email Open Rates

How important is your Subject to getting your email opened and read? Research shows that 64% of people say that they open emails because of the subject line. In this post we look at 3 things you can do immediately to get your emails opened and responded to more often.…

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Email Merge with personalised To and (related) CC/BCC fields in Outlook

Is it possible to do an email merge with a personalized email address in the To field and one or more RELATED email addresses in the CC or BCC fields. In this post we look at why and how you can achieve this with Microsoft Outlook? Why? This is very…

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Email Merge a different file to each person in Outlook.

A reader asked… How can I do an email merge in Outlook and send each person a customized attachment (PDF)? In this post I discuss why you may want to do this and the easiest way to get it done. Why? Existing Outlook users are using this feature to provide…

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Are your prospects DELETING your sales emails during the morning purge!

You greatly increase the chances that your sales email will be deleted (without being read) if you send it in time for the morning purge. In this post we explain what the morning purge is… and what you can do to avoid it. What is the morning purge? Recent statistics show that the…

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How to Improve Responses to your emails with clear calls to action?

Are you happy with the response rates to your sales and marketing emails? You can greatly improve the number of responses if you stop giving your readers too many choices. What are response rates? The response rate you get is the percentage of people who actually respond to your emails. Obviously…

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Contact Segmentation: Increasing response rates to your sales and marketing emails in Outlook

Many email marketers who use Microsoft Outlook rarely focus on the one thing that that almost always results in increased responses: contact list segmentation. In this post I am going to show you how you can use Outlook categories to segment your contacts. What is segmentation and why does it…

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Reasons why you should avoid using BCC for emails + Alternative Solution

Outlook users BCC emails for two main reasons… sending sales/marketing emails or sending someone a copy of the email without letting the other recipients know. We strongly recommend that you DON’T use the BCC field for either purpose. Why? Your sales/marketing emails will probably get caught in SPAM filters: Stuffing…

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Mail Merge from Outlook to Microsoft Access

Do you have lists in Microsoft Access that you need to send sales or marketing emails to? You can now email merge directly from Outlook using data stored in Microsoft Access. Mail Merge is the process of taking one letter (or email) and then personalizing and sending it out to…

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Send Holiday Season Invites, Greeting and Newsletters via Email/Fax/Traditional Post

Holiday season is here starting with Thanksgiving and Black Friday this week. This is the time of the year when businesses and individuals need to send out holiday season invites for parties/events… greetings to families, friends, colleagues and clients. Most companies also send out newsletters during the year end to…

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Improving Sales Conversion Rate for Emails using Outlook Categories

A recent email marketing case study by Marketing Sherpa showed a 208% higher conversion rate for targeted mailing (instead of batch-and-blast). Here’s why and how you can use categories in Outlook to do this yourself. What do we mean by targeted email marketing Do you send out email newsletters to…

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Why you should avoid using BCC for emails?

Outlook users BCC emails for two main reasons… sending sales/marketing emails or sending someone a copy of the email without letting the other recipients know. We strongly recommend that you DON’T use the BCC field for either purpose. Why? Your sales/marketing emails will probably get caught in SPAM filters: Stuffing…

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3 Tips for better Email Marketing from Outlook

Do you use Outlook to reach out to prospects and customers? Here are 3 email marketing tips that will help you manage your email lists, stay clear of SPAM filter, get better responses and increase conversions. Tip 1: Creating and Managing Email List in Outlook If you send marketing emails,…

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Should you use images in Outlook sales and marketing emails?

Like many other email clients, images are turned off by default in Outlook. What does this meant to you if you are sending sales and marketing emails to Outlook users? First… why are images turned off in Outlook? It helps users avoid viewing potentially offensive material (when external content is…

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