Monthly Archives: December 2013


Why images in your marketing emails can reduce response rates

By standss - Comments ( 0 ) Tuesday, December 17th, 2013

Adding images to your sales and marketing emails can make your emails look attractive and engaging but ONLY if the images and your well-crafted HTML email appears the same in the recipient’s inbox as you intend it too…

Using images in your marketing emails incorrectly can cause a reduction in response rates. Here’s why:

  • Plain text emails get through spam filters more easily (ultimately it depends on content so your plain text emails will still get caught if you are sending out obvious spam).
  • Email clients like Outlook do not display graphics in emails by default because spammers use them for tracking purposes etc. Therefore if you have your main message only in an image (without repeating it in plain text), then your readers may never actually see it.
  • Many email users are now using the preview pane to scan through emails before deciding which emails deserve their attention. If you have a graphic at the top that is not meaningful then your emails may be skipped.
  • Not all your readers are using the same version of Outlook as you are… in fact many may not be using Outlook at all (think Gmail, Hotmail, Yahoo Mail etc). In our experience images often cause HTML emails to display differently in different browsers which can spoil the look you want to achieve with your emails.

This is one of the main reasons that most of the professionally designed templates in our Email Merge for Outlook addin have little or no images in them. Instead we have used HTML to create a professional look that displays properly and looks great in all the email programs that your readers will be using.

I hope you find this tip useful with your email marketing campaigns this holiday season and improving your response rates.

Let us know if you have other techniques to improve the email response rate by leaving a comment below.

oi_kbd_scuts

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Email Marketing Tip: Make sure you put your Contact Details on Emails

By standss - Comments ( 1 ) Friday, December 13th, 2013

It’s holiday season and for most of us it’s also the busiest time of the year… sending out sales and marketing emails like newsletters, sales catalogues, invites, season greeting etc.

The last thing you want is for your emails to be marked as SPAM and not reach your recipients therefore you need to ensure that your sales and marketing emails meet the CAN-SPAM Act. The aims of this Act is to provide standards for sending out promotional emails while limiting the amount of spam.

One of the requirements of the CAN-SPAM Act is that the Sender must clearly identify himself/herself by providing relevant contact information.

What does this mean to you… If you are sending out promotional emails then you probably need to put the following contact information at the bottom of all emails at the very minimum:

  1. Your (the Sender’s) Name
  2. Your Email Address
  3. Your Postal Address

It is a LEGAL REQUIREMENT that all promotional emails include the above at a very minimum.

If you’re not already doing this, make sure you include your contact information on the next promotional email you send out.

I hope you find this tip useful.

If you know of other tips to ensure your emails are not marked or regarded as SPAM, please share it with our readers by leaving a comment below.

Related Posts:

Send Holiday Season Invites, Greeting and Newsletters via Email/Fax/Traditional Post

Ingredients for Effective Email Marketing Campaigns

oi_kbd_scuts

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Getting the Weather Forecast in Outlook 2013

By standss - Comments ( 0 ) Tuesday, December 3rd, 2013

Here’s a small but handy feature of Outlook 2013. Do you know that you can get the weather for the next few days (in all your favourite cities) displayed at the top of your Calendar?

Weather Forecast

Here’s how you can:

  1. Set how the temperate is displayed
  2. Choose what towns/cities temperature you are interested

Turning Weather On and Setting Celsius or Fahrenheit

We live in Fiji where we use the metric system. I just can’t get the feel for what is a hot or a cold day any other way. Here’ what you need to do to change the units used to display the temperature if you need to.

  •  Click File-Options
  • Click on Calendar
  • Scroll down to Weather
  • Make sure that Show Weather on the calendar is ticked and click on Celsius.
  • Click OK.

Choosing Your Favourites Locations

What location’s temperature is being displayed? Use the following steps to add your location and to add other cities too if you want. I like to add locations that I will be travelling to soon as it helps me get a sense if how cold or hot it will be.

Go to your Calendar:

  • Click on the drop-down arrow next to the name of the city where the weather is displayed (In the image above, you can see my home town Suva is shown)
  • Click Add Location (from the list of options in the drop down).
  • Enter the name of the city town followed by a comma and the name of the country (e.g. New York and press Enter (or click on the magnifying glass)
  • Select the name of the city from the Search results.

The new city will be added to the list and its weather forecast for the next few days displayed. You can change between your list of cities by using the drop down arrow.

Do you find the weather feature in Outlook 2013 useful? Are there other “hidden” Outlook features that you use? Let us know by leaving a comment below.

(I personally find the temperature display useful in planning my afternoon golfing. It’s also useful to know the expected weather in places I will be travelling to… helps me to mentally climatize myself before the trip).

oi_kbd_scuts

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Categories : General, Office Tip, Outlook Performance, Windows Tip Comments ( 0 )

Cyber Monday Sale is ON – 2 Days Only!

By standss - Comments ( 0 ) Monday, December 2nd, 2013

Dear Online Shoppers,

We’re turning the biggest online shopping day of the year into the biggest savings day of the year.

The Cyber Monday Sale is starting now at Standss and will last only for the next 2 days.

Early-Mover Benefit

For the first 50 customers only, buy a license for any outlook addins and you will be allowed to use the same license to install and use the software on 2 different machines for example your desktop and laptop (you use when travelling) or your Desktop at work and at home.

This offer is likely to run out fast as the email has been sent to 30,000+ readers, so place your order now to take advantage of this limited time offer.

Visit our website now to view the special offers and save HUGE!!!

Don’t Miss This Once-a-Year Opportunity!

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Categories : Special Discount Offers Comments ( 0 )

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