Monthly Archives: June 2015


QuickFile for Outlook awarded A+ rating by TechnoLawyer SmallLaw

By standss - Comments ( 2 ) Tuesday, June 30th, 2015

QuickFile for Outlook was recently reviewed for TechnoLaweyer’s SmallLaw publication by New Jersey lawyer Edward Zohn.

His gave it an A+ rating and summarised that:

a-plus-smalllaw-small

QuickFile easily fulfils its promise. Even if you have a modest Outlook folder structure, you will immediately start saving time.

It’s all very painless. There’s no need for Outlook’s tedious dialogs, no need to monitor the “Sent Items” folder, and no need to memorize your folder tree.

Download the full QuickFile Review.

The review is basically a CASE STUDY on using email management in a legal firm or any professional firm.

Get more information and download a fully functional trial of QuickFile for Outlook addon

About Small Law and TechnoLawyer

Written by practicing lawyers who manage small successful firms and legal technology and practice management experts who jave achieved rock star status, SmallLaw provides practical advice on management, marketing and technology oissues in small law fiorms, as well as comprehensive legal product reviews with accompanying TechnoScore ratings. technolawyer/smalllaw

Categories : Company News, Press, QuickFile for Outlook Comments ( 2 )

How to Improve Responses to your emails with clear calls to action?

By standss - Comments ( 0 ) Wednesday, June 17th, 2015

Are you happy with the response rates to your sales and marketing emails? You can greatly improve the number of responses if you stop giving your readers too many choices.

What are response rates?

The response rate you get is the percentage of people who actually respond to your emails. Obviously the higher your response rate, the more people are actually reading your emails and doing what you want.

What is a Call to Action?

It must be very clear to recipients what they need to do after they read your email.

Why are you sending out your email? What do you want recipients to do? Do you want them to call you? Do you want them to email you? Do you want them to click on a link? Do you want them to reply?

If possible, only ask readers to do one thing… or at least have the one main thing you want them to do extremely obvious.

Why a SINGLE call to action is better?

Research shows that when people have to choose between several options (that may all be better than doing nothing), they very often still do nothing.

We all fool ourselves by deferring action… saying that we will make a decision once we have more time. The problem however is that your unresponded email soon sinks down the Inbox and may never get responded to.

In summary…

Try and have ONE VERY CLEAR CALL TO ACTION in your emails.

What are some other things you can do to improve response rates

1. Send each person a separate personally addressed email instead of stuffing many email addresses in the To, CC or BCC fields. Research shows that personally addressed emails are more like to get past SPAM folders and into Inboxes.

You can use an addin like Email Merge for Outlook to automate this instead of typing each email manually.

This makes your email look less like SPAM and more like an email from a real person.

2. Add a P.S. after your signature.

Restate the benefits of what you are selling and the call to action. Readers often scroll to the end of the email instead of reading the whole thing.

What are some other things that you do to increase response rates? Please share your ideas with other readers by leaving a comment below.

Creating Tasks and Appointments from Emails

By standss - Comments ( 4 ) Friday, June 5th, 2015

We recently upgraded our TBYL! for Outlook users to QuickFile for Outlook. The response has been overwhelmingly positive but a few users asked… Where are the Quick-Task and Quick-Calendar buttons?

These buttons are used to create Tasks and Appointments from Emails (to use TBYL terminology, move emails from your collection system to Action System)

The Quick-Task and Quick-Calendar buttons are part of QuickFile Pro for Outlook as shown below (we are only showing icons and not words to save space on the Ribbon).

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By default clicking on either button will create the Task or Calendar as appropriate and attach the email to the body. You can change this default behaviour if you want from the QuickFile Settings screen.

If you have any other questions regarding QuickFile, please let us know by sending an email to support@standss.com.

Categories : General, Outlook as a Business Tool Comments ( 4 )

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