A Simple Tip to Improve Email Conversions by 21x

By standss · Comments ( 0 ) Monday, May 22nd, 2017

I was shocked to read in a lead response management survey that said that your odds of qualifying a lead in 5 minutes versus 30 minutes drops 21 times. That’s within the first 30 minutes! The same survey shows that you have 10x greater chance of just contacting leads if you contact them within the first hour.

How can you use this information for the emails you send out?

You need to know when your emails are opened!

Assuming that you are using email to make reach out to your leads, the survey indicates that you have a significantly greater chance of contacting and qualifying a lead if you call them within 5 minutes of them reading your email.

An email tracking solution that tells you when recipients open your emails can give you a significant return on investment.
Now just because someone opened your email does not mean that they are necessarily interested. However if they are interested you need to talk to them NOW!

You need to know when your emails are opened!

We recently released a new version of EmailCaddie that lets you track opens, clicks and replies on emails that you send out. This can be used for individual emails that you send out as well as email merges to lists of emails.

Within seconds of a recipient opening an email, you will get a desktop notification similar to one of the following,

Now you will know who you can focus your time on with the greatest chances of success.

We have launched the new version of EmailCaddie with brand new pricing. You can also download a fully functional trial version by clicking on the image below.

(During the launch period, you can also get a further discount on the Standard Version by using the coupon code LAUNCH)


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[Video] How to track opens and clicks on Outlook Email Merges

By standss · Comments ( 0 ) Thursday, October 13th, 2016

Thousands of Outlook users use EmailMerge for Outlook to send personalised emails to their customers. Now you can also know exactly who has opened or clicked on an email…and do follow-up merges to them.

EmailMerge is an Outlook addon that installs inside Outlook and lets you send news, marketing and sales emails to your customers using an easy step-by-step Wizard.

EXISTING USERS of EmailMerge: click here to trial the tracking at no cost.

The video above shows you exactly how easy it is to send and track your emails… but here’s a quick summary.

Tracking Emails

Use the Email Merge Wizard as normal. The last step of the Wizard has a tracking section as shown below.

Tracking Merged Emails

Tick the check box, give this merge a name and click Finish to create and send out your emails.

Viewing Tracking Data

You will be notified immediately if someone or a recipient opens or clicks on a link on your email.

notification

This notification is displayed at the bottom right hand corner of your screen but you can optionally get email notifications that tell you who has opened the email, where and using what device.

You can also view summaries and details of the tracking information on EmailCaddie.com, a website that we have created specially for tracking.

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Doing Follow-Up Merges

EmailMerge doesn’t just tell you who has opened or clicked on an email. You can also use the information inside EmailMerge to do follow-up merges. For example:

You can send out additional information only to the people who clicked on a particular link or..

You can send out reminders to the people who have not opened your email.

The video above shows you just how easy this is to do.

If you’re any EXISTING USER of EmailMerge, you can trial the tracking at no cost.

If you’re new to EmailMerge, download a 30-day trial today and see why thousands of Outlook users around the world use it daily to communicate with their customers and members.

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How to Schedule Meetings in Different Time Zones (and see the time in both zones)

By standss · Comments ( 0 ) Tuesday, September 27th, 2016

Do you need to schedule appointments, calls etc with people in different time zones? Here’s how to make sure that you’re both there at the same time by getting Outlook to show you the time in both zones at the same time.
 
If you are using Outlook with Office 365 or Exchange Server:

Open up the New Appointment form (Go to your Calendar in Outlook and click New Appointment).
Click Invite Attendees.
Click Time Zones on the Ribbon.
Select the time zone of the other person from the drop-down.

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Now on the Room Finder Task Pane that should be displayed in the right hand side, select a date and time. As you change the date at time, you will see that the date and time for the other person will change automatically.

If you want to create the appointment and send a meeting request to someone, enter their details in the To field and then click Send.

If you want to create an appointment without sending a meeting request, click Cancel Invitation on the Ribbon and then click Save and Close.

If you are NOT using Office 365 or Exchange Server:

You won’t be able to access the full functionality described above but you can achieve the same results with the following steps.

Open up the New Appointment form (Go to your Calendar in Outlook and click New Appointment).
Click Time Zones on the Ribbon (see image above).
Select the time zone of the other person from the drop-down.
Enter the date and time in the fields and click Save and Close. The meeting will now be created on your calendar with the time shifted to the appropriate time in your time zone.
Check your calendar to ensure that you did your calculations correctly and the meeting is at a time convenient to you..

If you want to send a meeting request to someone, open the appointment again (double-click), enter their details in the To field and then click Send.

I hope that you find this tip useful.

We have clients all over the world and I use this every day to ensure that all participants to our meetings arrive at the correct time, even when we are many miles and time zones apart.

FIX: Outlook 2010 Patch Problem (Opens in Safe Mode)

By standss · Comments ( 0 ) Monday, December 14th, 2015

If you are using Outlook 2010 and have suddenly found that it only opens in Safe Mode then your computer probably installed Microsoft’s latest patch. Here’s what you need to do to fix it.

The (faulty) December 2015 Patch (KB 3114409) which is causing the problem was actually released to stop a problem where Outlook 2010 was starting in Safe Mode for some users. Instead it did the opposite… it is FORCING Outlook 2010 into Safe Mode.

The faulty patch has been taken down from Microsoft’s website but if you are experiencing the problem, it means that the update has already been downloaded and installed on to your computer.

How to uninstall the update

  1. Go to the KB3114409 page on Microsoft’s website.
  2. DO NOT INSTALL THE UPDATE.
  3. Scroll down to the bottom of the page to the section titled More Information which has a subsection on How to uninstall this update.

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Categories : General, Outlook 2010 Comments ( 0 )

Customize how Outlook highlights Unread Emails

By standss · Comments ( 0 ) Tuesday, May 22nd, 2012

Let me start off by asking a very simple question…

How does Outlook highlight Unread emails by default? Yes you all are right :), it highlights the email as Bold and Black.

This is how we have always identified unread emails in our Inbox and while many would still prefer this classic view, for others who are interested in customizing this option or would like a color, font of their choice, this post provides you steps to make this change.

In Outlook 2016/2013/2010

  • Click the View tab > View Settings
  • Click Conditional Formatting…
  • Select Unread messages
  • Click on the Font button
  • On the Font screen, specify your desired settings
  • Click OK until all screens are closed.

In Outlook 2003/2007

  • Click View on the menu > Current View > Customize Current View…
  • Click Automatic Formatting…
  • Select Unread messages
  • Click on the Font button
  • On the Font screen, specify your desired settings
  • Click OK until all screens are closed.

Any new emails you receive will now be highlighted as specified in your settings.

Which view do you prefer, the classic Bold or your own customized color?

Let us know by leaving a comment below.

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