Send Holiday Season Invites, Greeting and Newsletters via Email/Fax/Traditional Post

By standss · Comments ( 0 ) Friday, November 29th, 2013

Holiday season is here starting with Thanksgiving and Black Friday this week.

This is the time of the year when businesses and individuals need to send out holiday season invites for parties/events… greetings to families, friends, colleagues and clients.

Most companies also send out newsletters during the year end to update their clients/members of the achievement for the year, plans for the New Year, and special offers for the holiday seasons etc.

Depending on your contact list, the best way to send out your invites, greetings or newsletters this year may be using email, fax or post/hand delivery.

Most of these mailing can be considered “mass mailing” i.e. we want to send copies of the same mail to everyone… possibly customized with their name and address at most.

Microsoft Outlook and Word have some built-in features that automate this process for you. In addition we have built our own tools to further speed up and simplify the process for you.

In this post I’ll discuss both, the built in free way as well as our own addins.

Send Personalized email Invites, Greetings and Newsletters directly from Outlook.

I am going to start with what I consider to be the easiest, fastest and most powerful way of doing this… our own EmailMerge PRO for Outlook.

Seeing is believing so check out this short video on how to send out Invites, Greetings and Newsletters using EmailMerge Pro.

Send unlimited emails to unlimited number of contacts directly from Outlook. EmailMerge supports HTML emails so don’t hold back in creating beautiful and colourful emails this Christmas season :)

We also have built-in email templates for invites, greetings and newsletters. You can easily customize this emails to suit your style and personalize it yourself. You don’t have been be an expert at HTML, you can customize this templates using the standard word formatting options in Outlook.

“I have found emailmerge pro the most useful tool in my marketing armoury! It is simple to use, has some great options for sending emails and is of great value to any businesses wanting a mass email facility.”
- Lori Hope, Spraytanz Ltd
“Emailmerge Pro is a fantastic tool to personalize emails for large or small groups of people. The ability to mail merge gives you unlimited abilities to create very personalized emails. I use it to improve communication to groups ranging from 8 – 1000+.”
- Jack Fiscus, first Baptist Orlando


How to Fax out Invites, Greetings and Newsletters.

Despite what many people will have you believe, Faxing is not dead.

In fact in terms of deliverability, it can beat email – there is almost no chance that your fax won’t get delivered because of an over-zealous spam filter.

You can use Microsoft Word and the free fax printer that comes with Windows 2000/XP/Vista/7 to send out personalized faxes to your customers this year.

The Bad News: Windows Fax and MS Word don’t talk easily to each other out of the box.

The Good News: Fax4Word allows you to fax merge straight from Word to the Windows Fax printer.

View more information on Fax for Word

How to Print Letters and Envelopes for Posting and Hand Delivery

Even if you will be sending paper based mail this year, technology can help you.

Here are step-by-step instructions to:

Use mail-merge in Word with Outlook data to create and print personalized letters

Use mail-merge in Word with Outlook data to print mailing labels and envelopes

I hope you find the above information helpful in staying in touch with friends, families and clients this year.

Happy Thanksgiving and Black Friday to all our readers.

Enjoy your Holidays but keep an eye on your inbox next week Monday for some great offers on our outlook addins to celebrate this holiday season.

Subscribe to Outlook for Business Blog

Time Zone Problems when Scheduling Outlook Appointments

By standss · Comments ( 0 ) Wednesday, November 27th, 2013

I showed up for a meeting today on the WRONG DAY! I actually had a phone meeting this morning with someone in New York (I am in Fiji). When I called up, I realised that although I had called at the right time, it was the WRONG DAY! I had called a day before instead a day after the date in New York.

Here’s how you can avoid making the same mistake by entering your appointment using the date and time in the other person’s country… and have Outlook automatically show it in your calendar at the correct time for your time zone.

This tip works in Outlook 2010 and later.

  •  Open your appointment
  •  Click Time Zones on the ribbon. Outlook will add a time zone drop-down next to the appointment time.
  • Click the drop-down to pick the time zone of the other person.


Now you can enter the date and time (make sure you enter the date in the other person’s time zone) of the appointment.

Outlook will automatically add it in your calendar at the correct time in your Time Zone.

Do you have other tips for dealing with appointments in different time zones? Let us know by leaving a comment below.

 Related Posts: Displaying multiple time zones in Outlook : Lets you see the times in the two zone side-by-side.

Subscribe to Outlook for Business Blog

Categories : General, Office Tip, Outlook Calendar Tip Comments ( 0 )

A simple way to promote your business (without actually marketing)

By standss · Comments ( 0 ) Thursday, November 21st, 2013

Your emails signature is an opportunity to promote your business each and every time you send out an email. Here are a few ideas for what you can put in your signature (aside from your contact information):

  •  A link to your website (you’re probably doing this already)
  •  A slogan telling people what it is that you do (for us it is… Make Outlook Work for Your Business)
  •  The title and link to your most popular blog post. This is a great way to show prospects your expertise.
  •  If your firm or product has had a great review recently, a few chosen words from the review and maybe a link to the full review
  •  A call to action (Call now to for an honest appraisal)
  •  Links to your social media profiles (you can download images from places like Hubspot to make this look even nicer)

I certainly don’t recommend posting everything, but a few well-chosen items can make a big difference.

Till next time…


Emails To-Do today at the Top of the Inbox

By standss · Comments ( 0 ) Wednesday, November 20th, 2013

Although I have tried many different productivity techniques (GTD, TBYL etc),  I still find that I have too many emails in my Inbox. Here’s a little technique that I use to get the emails that I need to work on today  to show up highlighted at the top of the Inbox. This works even if the emails were received on different days.

Follow the steps below to have the emails you want to deal with today appear at the top of the Inbox:

You will also need to have our eeminders for Outlook addin installed.

  • Open Outlook
  • Go to your Inbox, select the email that you want to work on today
  • Right click on the email and eemind me
  • Click Now
  • Follow the same steps above for all emails that you wish to deal with today
  • Once done, on the eeminders toolbar/ribbon, click View > click Inbox (sort by eeminders)

This will now sort your Inbox and show all emails that you need to deal with today at the top of the Inbox. The emails will also be bold and marked as unread so you know which ones have been done and which are still left.

New to eeminders?

eeminders for Outlook makes it much easier to have an uncluttered Inbox that helps you get the right work done. eeminders comes with a number of views to make it easier to see what you need to work on in your Inbox. With eeminders you can also:

  • Defer/Snooze emails out of your Inbox …. until you need them
  • Get Follow-up reminders for emails you send… in your Inbox
  • Do more than just emails… schedule your non-email tasks in your Inbox too
  • Move your non-urgent emails into a Someday folder to relook at in the future when you have free time
  • Review and Reschedule your future email workload easily

Download a free 30 day fully functional trial from our website to test drive it yourself or watch a short video to see eeminders in action.

I hope you find this tip and eeminders useful.

Do you know of other ways to use your Inbox as a To-do list? Share it with us by leaving a comment below.

Subscribe to Outlook for Business Blog

Virus Alert: Important – New Outlook Settings

By standss · Comments ( 0 ) Tuesday, November 12th, 2013

If you get an email with the Subject Important – New Outlook Settings, DO NOT OPEN THE ATTACHED FILE! 

When I wrote this post this morning, I already had 4 copies of this email in my Inbox. My anti-virus software had not detected the virus!

The attached file actually has a exe virus or Trojan Horse.

The email looks like it is from your domain administrator but IT IS NOT!

The #$#%**^&’s have tried to make the email look more authentic by encrypting the attachment and then giving you a key to decrypt. DON’T BE FOOLED! There is no point in encrypting a file and then sending the decryption key in the same email!

The email looks a little like the following:

Virus: Important Outlook Setting


Please alert other Outlook users by using the +1, Twitter or Facebook icons below.


Categories : Virus Alert Comments ( 0 )

Diwali, New Year, New Outlook Website… plus Outlook savings

By standss · Comments ( 0 ) Wednesday, November 6th, 2013

I am writing today to tell you of some exciting changes at Standss. We’ve also got discounts (25%-54%) on any purchase off our website for the next 2 days but first…

I’d like to wish you a Happy Diwali and A New Year!

3rd November was the Hindu festival of Diwali. This is a religious day celebrated with sweets, feasting and fire crackers. Diwali is also considered the start of a New Year.

I just got back from a conference in USA and I am excited to tell you that we have BIG PLANS for the coming year. Things we have planned include new products that will make Outlook work even smarter for your business. But for now…

We’ve started our New Year with a complete redesign of our website and blog. (We’d love to hear your feedback on what you think of the new website)

To celebrate the launch of the new look website, we’d like to offer all our existing customers between 25% and 54% discount on our Outlook addins.

Go to the Special Offer Page NOW to get more information on the offers and how to take advantage of the huge savings.

Sanjay Singh

PS: Remember, these offers are only valid for 48 hours, so act now to save HUGE and like always you’re covered by our 30 day money back guarantee so there is no risk at all.

Categories : Special Discount Offers Comments ( 0 )

Send Personalized Targeted Emails from Outlook using Email Merge

By standss · Comments ( 0 ) Thursday, October 31st, 2013

Are your Sales and Marketing Emails from Outlook reaching their audience… or are they lost in Junk Mail folders?

In order to get your marketing emails read by your customers, you should NEVER send out bulk emails by stuffing many email addresses in the To, CC or even BCC fields.

Instead use Outlook to do an email merge i.e. create and send out a separate, personalized, individually addressed copy of the same email to each person.

This will not only avoid SPAM/Junk filters but will also help you increase your conversion rate by 208% as shown in a recent email marketing case study by Marketing Sherpa.

Why is this important?

Emails sent the wrong way are MUCH  more likely to be blocked by the many levels of junk email filters that we all have (even if we don’t always know they’re there).

Junk/SPAM Mail Filters have different levels of sophistication but they all follow a few basic rules including:

  1. An email with a lot of recipients is more likely to be spam than an email addressed to only my valid email address and…
  2. An email that is NOT addressed to me directly is more likely to be SPAM than one that is addressed to my email address.

Many Outlook users don’t realize the multiple levels of junk email filters stopping both junk and often real emails from getting to our Inboxes.

 Level 1 – Internet Service Provider: Most ISPs now have Junk Mail Filters setup on their servers. These filters do their work even before the email gets to our computers i.e. they remove the email to a Junk Folder that can only be accessed via the Internet.

Level 2 – Anti Spam Software: Many users have additional anti-spam software on their computers that automatically remove and quarantine suspected spam emails.

Level 3 – Outlook’s built-in Junk Email Filter: Finally Outlook has its own Junk Mail filter which moves suspected junk emails to Outlook’s own Junk E-mail folder.

If you’re still sending out your Sales and Marketing Emails from Outlook by putting them all in the To, CC and BCC fields of one email then guess what… your email is most likely lost in a Junk Email Folder somewhere… it is NOT reaching the Reader.

Very few users bother checking the various Junk Mail folders… if your email is getting blocked then chances are it’s going to stay blocked.


Email Merge! You can use Outlook to create and send out personalized copies of the same email to many people.

Outlook has some basic mail merge functionality built into it (it uses Word to do the merge) but this does have some limitations including:

  • being harder to use
  • not being able to customize the Subject line and
  • not being able to send out your emails in smaller lots (which again impacts deliverability).

The easiest way to do this is using our own EmailMerge for Outlook addin. Our addin installs inside Microsoft Outlook and then provides a step-by-step Wizard that will guide you through your first email merge.

Watch a short demo video to see Email Merge in action or download a trial version to test it yourself

80-20 Rule – Outlook Emails Tip 2: Outlook Automatically Highlights Important Emails

By standss · Comments ( 2 ) Tuesday, October 22nd, 2013

In the first tip last week, we showed you how to automatically process newsletter emails using Outlook rules to ensure that only actual work related emails are in your inbox… This way you are focused on your real work, your inbox remains clean and you can easily find the newsletters later when you want to read them.

Ever wished that your most important emails or emails that interest you would automatically stand out from the ocean of emails in your inbox?  It just saves you so much time then going through your emails one at a time and deciding which ones to do first.

I’ve setup Outlook so that it automatically highlights (Red Bold) any email with the word Outlook in it.

You can do this using Outlook only (no additional software required) and it’s super easy to setup.

Here’s how:

  • Go to the Folder in which the emails are. This can be the Inbox or any other folder.
  • In Outlook 2013/2010, Click View on the Ribbon and then click View Settings.
    In old versions, on the toolbar, Click View > Current View > Customize Current View to display the Customize View screen.
  • In Outlook 2013/2010, Click Conditional Formatting… button
    In old versions, Click the Automatic Formatting… button.


  • Click Add
  • Enter a name for the rule e.g. “Color Code Outlook Emails”
  • Click the Font button and use the resulting screen to choose how you want emails to be highlighted (I chose the colour Red and Bold). Click OK to return to the previous screen.
  • Click the Condition button to display the Filter screen and enter your criteria and click OK.


In my case I chose;
Search for the word(s): Outlook
In: Subject and message body

  • Click OK 3 times to return to your Folder.

The current emails in your inbox (or any other folder) will now be automatically color coded based on the criteria you have setup.

You can also use this technique to highlight other important emails for example:

  • Emails from your most important clients (you don’t want to upset them)
  • Emails from your Boss (you’d definitely want to check his/her email first :) )
  • Email from your partners/resellers/affiliates (get new leads and close sales)
  • And more…

Do you have other techniques to highlight important emails in Outlook and stay focused?

Let us know by leaving a comment below.

Categories : Outlook as a Business Tool, Outlook Email Tips Comments ( 2 )

80-20 Rule Applied to Outlook Emails (stay focused on real work)

By standss · Comments ( 1 ) Friday, October 18th, 2013

I’m sure everyone is aware of the famous 80-20 rule and apply it to your business model (we do at Standss). In this post I will show you how the 80-20 rule can be applicable to handling emails to get the best results so read on…

For those who are not aware, this principle states that most of our results (80%) come from a small portion of our actual work (20%).  An example in terms of sales is 80% of our sales come from 20% of our customers.

How does this apply to emails?

Well, check your inbox now, I’m sure you will notice that out of all the emails in your inbox, only a small portion would actually be important or those which will yield you the most return.

In the next few posts, we will share some simple tips that will ensure you are focusing only on emails that are ACTUALLY work-related and yield you the best results (leads, sales, productivity boost etc). Here is the first tip in this post.

Tip 1:  Use Outlook Rules to Process Newsletter emails

Do you subscribe to email newsletters? Newsletter can be informative and interesting but they also distract you from your real work. So rather than deleting or manually filing each newsletter, you can setup a simple rule using Outlook Rules to automatically file your newsletters to a separate folder.

This way you are not distracted from your real work, your inbox remains clean and you can easily find the newsletters later when you want to read them.

How to create a Rule

BEFORE creating the Rule, create a folder inside Outlook where you want the newsletter emails to be moved to. Then …

  • Go to your Inbox.
  • In Outlook 2013/2010, Click the Home tab > In the Move group, click Rules > Manage Rules & Alerts…
    In Outlook 2007, Click Tools > Click Rules & Alerts
  • Click New Rule to display the Rules Wizard.

outlook rules wizard

  • Move Messages from someone to a folder” will already be highlighted. (This example assumes that the newsletters come from the same email address – otherwise you can use one of the other predefined Rule Templates)
  • Click “people or distribution list” to display the Rule Address screen.

outlook rule address

  • Choose a name from the list or type in the name/email address in the From field and then click OK.
  • Click the hyperlinked word “specified” to bring up the Choose Folder dialog. Select the desired folder from the list and then click OK.

Once the rule is created, any emails coming from the email address will automatically be moved to the chosen folder.

To apply the rule to existing newsletters in the folder, go back to the Rules and Alerts screen and click “Run Rules Now” button

If you don’t like using the Outlook rules, you can try QuickFile Pro for Outlook addin. This addin also has a special Newsletter feature which moves emails to dedicated folders automatically PLUS reminds you at a time of your choosing to look at your newsletter.

I hope you find this tip useful.

We will share more tips in the next post on how to stay focused on real work to get the best results from the least effort, so stay tuned.

Improving Sales Conversion Rate for Emails using Outlook Categories

By standss · Comments ( 0 ) Wednesday, October 16th, 2013

A recent email marketing case study by Marketing Sherpa showed a 208% higher conversion rate for targeted mailing (instead of batch-and-blast). Here’s why and how you can use categories in Outlook to do this yourself.

What do we mean by targeted email marketing

Do you send out email newsletters to your contacts? The case study shows that  you can get much higher conversion rates and revenue if you create emails for particular segments of your list.

How did they do this?

  1. They targeted a high value segment. We’ll show you how to segment your list using categories.
  2. They created a message that met the specific needs of the segment instead of a more general message. Your recipients are more likely to be interested in something specific to them.
  3. They used a more personal tone in the email.
  4. They made the customers feel special by personalizing the email’s subject and greeting with the person’s first name. (You can do this from inside Outlook using an addon such as Email Merge)

Using Categories to Segment Your Contacts

Outlook has a feature called categories that you can use to group contacts into segments. Each contact can have as many segments as you want.

If you are using Email Merge PRO for Outlook software, the Email Merge Wizard lets you assign categories, create individual addressed emails, personalize them and send them out in one step.

If you are NOT using Email Merge PRO for Outlook…. You can use the following steps to put your contacts into a particular category.

  • Go to your Contacts folder.
  • Select the contacts that you want to put in the same category.
  • Right click on a contact and click Categorize.
  • Select the category that you want (or click All Categories to use the resulting screen to add and assign a new category).
  • Repeat the above steps for each contact

Send emails to a category of Contacts

Unfortunately there is no easy way built into Outlook to do the type of personalized segmented email blast described in the case study.

If you want to do it the hard way, you could create a separate email for each contact in your category and then send it out manually.

The significantly easier solution is to use a tool like Email Merge for Outlook that will let you create personalized individually addressed emails for each person in your Outlook category.

Email Merge will let you choose your contacts, write your email, create your category and send out your emails… all from an easy-to-use Wizard… inside Outlook.

emailmerge categories

Check out the short demo video on our website or test drive Email Merge Pro by downloading the 30 day trial today.

Search Blog

FREE EBook:8 Simple Tips for E-Mail Management in Microsoft Outlook

We respect your email privacy