Adding images to your sales and marketing emails can make your emails look attractive and engaging but ONLY if the images and your well-crafted HTML email appears the same in the recipient’s inbox as you intend it too…
Using images in your marketing emails incorrectly can cause a reduction in response rates. Here’s why:
- Plain text emails get through spam filters more easily (ultimately it depends on content so your plain text emails will still get caught if you are sending out obvious spam).
- Email clients like Outlook do not display graphics in emails by default because spammers use them for tracking purposes etc. Therefore if you have your main message only in an image (without repeating it in plain text), then your readers may never actually see it.
- Many email users are now using the preview pane to scan through emails before deciding which emails deserve their attention. If you have a graphic at the top that is not meaningful then your emails may be skipped.
- Not all your readers are using the same version of Outlook as you are… in fact many may not be using Outlook at all (think Gmail, Hotmail, Yahoo Mail etc). In our experience images often cause HTML emails to display differently in different browsers which can spoil the look you want to achieve with your emails.
This is one of the main reasons that most of the professionally designed templates in our Email Merge for Outlook addin have little or no images in them. Instead we have used HTML to create a professional look that displays properly and looks great in all the email programs that your readers will be using.
I hope you find this tip useful with your email marketing campaigns this holiday season and improving your response rates.
Let us know if you have other techniques to improve the email response rate by leaving a comment below.
Like many other email clients, images are turned off by default in Outlook. What does this meant to you if you are sending sales and marketing emails to Outlook users?
First… why are images turned off in Outlook?
- It helps users avoid viewing potentially offensive material (when external content is linked to the message)
- It helps to keep malicious code from damaging the data on your computer.
- It stops spammers from tracking which users actually opened their emails.
You can find more information on why images are turned off in Outlook at this link.
How will recipients see your images?
Most recipients will NOT have the images displayed when they receive your email. Instead they will see a red X.
In order to view your images they will need to MANUALLY right click over the space where the image should be displayed and then click Download Pictures.
Can you make sure that recipients will see the images in the emails you send?
NO! There are settings in Outlook which you can use to display all images, or images from selected recipients but… you cannot control them as the sender.
Each user controls how they want to view emails that they receive by changing their settings BUT…
A study by Jared Pool shows that less than 5% of users have changed any settings at all.
So what should an Email Marketer do?
- Assume that users have not changed their settings… and that they cannot see your images.
- Build a relationship with recipients by sending useful emails so they actually want to read your emails. This may mean sending emails with more text than images to start with.
- Use colors, highlighting and other HTML ideas to format your emails. Don’t just rely on images
- Structure your email with a mixture of text and images so that recipients actually WANT to see your emails.
- TEST the emails by sending them to yourself. Make sure that the view images setting in your Outlook is OFF. Do you see enough in the email to want to view the images?
I hope that this blog post helps you make better use of images in your emails.
Email Merge is already used by thousands of Outlook users around the world to improve deliverability and response rates for sales and marketing emails.
Your email inbox is where you spend most of your time and it is one busy place to be especially if you are receiving hundreds of emails per day.
Not all emails you receive need immediate actions or responses so you might want to defer it for a later time.
If you just leave the email in your inbox, you are likely to forget because it might just get buried under all the emails that you continue receiving throughout the day.
So how can you ensure that you are reminded to work on an email later when you are ready?
Here are a few ways to automatically get reminded to work on an email that you have received but do not need/want to work on till some date/time in the future.
Option 1: Flag the email with a reminder
This is an OK option if you don’t mind keeping the email in your Inbox (If you want to move the email out of your Inbox, option 2 might be more suited for you).
- Right click on the email, click Follow-up and then click Add Reminder.
- Enter the relevant information in the screen and click OK.
The problems with this method are:
- The email actually stays in your Inbox which can be a distraction and affect your productivity.
- You can’t add any notes to the original email (unless you are using Email Notes for Outlook)
Option 2: Convert the Email to your Calendar or Task List (drag-and-drop)
Many Outlook users do not realize this but you can convert an email to a Task or Calendar by dragging it to the Task or Calendar folder.
A new Task or Calendar Item will be created and opened with the email content in it. You can set the appropriate date to be reminded.
I prefer to drag-and-drop using the right (instead of left) mouse button. This gives 3 options when I drop the email:
- Copy here as Task with Text
- Copy here as Task with Attachment
- Move here as Task with Attachment
I choose either Copy or Move with Attachment options. This way the new Task has the email attached to it. I can simply double-click the attached email to respond.
I hope you find this tip useful in getting more organized.
Do you know of other ways to better manage your emails in Outlook?
Share it with us by leaving a comment below.
Email Marketing Tip: Using Outlook Categories to Segment your Customers/Prospects (for better sales result)
Have you heard of the phrase “ONE SIZE FITS ALL”?
This works quite well for devising policies or procedures within companies or single departments where individuals work for a single goal BUT…
If you are applying this strategy for your email marketing campaigns, you are likely to be annoying your customers/prospects by sending them emails/information that they don’t need.
As a result, prospects might unsubscribe from your list even before you get a chance to offer them something that would have been valuable to them and ultimately this could lead to a LOST SALE in future.
When it comes to email marketing, the phrase needs a slight tweak.
The phrase should say “NO ONE SIZE FITS ALL”
Not everyone on your list of customers and prospects are interested in everything you sell so it is important that you group them into different segments… and then send different emails based on the needs of each group.
Outlook has a very powerful feature called Categories that you can use to segment your contacts.
Unfortunately it is not as easy as it could be to do email merges with this!
Users of our Email Merge PRO for Outlook software can easily use the Email Merge Wizard to both send out emails to particular segments/categories and to maintain their mailing lists.
The Email Merge Wizard lets you save your selected contacts to a new or existing category easily inside the Wizard.
I hope you find this tip useful.
If you have other email marketing tips, please share it with us by leaving a comment below.
Updated Outlook Reply protection is much more than just a warning prompt (Outlook 2007, 2010 and now Outlook 2013)
We have updated the Reply Guard feature in Send Guard so it fully supports Outlook 2013.
What is Reply Guard and why do users need it even when newer versions of Outlook have built in warnings?
How many times have you accidently done a Reply-All (when you really meant to do reply) and disclosed confidential information to people who should not have received/seen it… or maybe you accidentally did a Reply instead of a Reply-all and missed some people?
Send Guard protects you from accidental Reply-Alls with much more than just a warning prompt.
Whenever you click Reply or Reply-to-All on an email with multiple recipients, the Reply Guard feature in the Outlook addin will display a list of all the original recipients so that you can visually see and change who your reply is going to.
If you’ve accidentally addressed the email to the wrong people, just untick them. If you’ve forgotten to include some people, just tick them.
Reply Guard virtually ELIMINATES any chance of you replying or replying-to-all to the wrong people!
Send Guard for Outlook works with Outlook 2007, 2010 (32 and 64 Bit) and Outlook 2013 (32 and 64 Bit).
The latest version of SendGuard (1.1.4898) now fully supports Outlook 2013’s new Inline Response feature.
This update is FREE for Existing users of SendGuard. Install it over your old version and your registration information will automatically be retrieved.
With almost 80% of business correspondence now taking place by e-mail, you NEED a good system for filing your e-mails.
The simplest way to organize your emails is to duplicate your paper filing system inside Outlook.
Like other Outlook users, I’m sure most of you were also printing and filing copies of important emails into folders for different clients or products, and it worked quite well because all your filed documents for a particular client or project were in one place and accessible for future reference.
That is the same system you need to implement for your email filing in Outlook, create separate folders for each client or project and file your emails (incoming and outgoing) to this dedicated folders.
Filing your e-mails like this has a lot of benefits… even if you print out copies of critical e-mails for future reference.
- BENEFIT 1: You don’t have to learn anything new to use this filing system (chances are your office has been filing your paper files using this system for years)
- BENEFIT 2: You can quickly see all e-mails for a client or project in ONE PLACE. You can use Outlook’s built in sorting to see the time-line of e-mails etc.
- BENEFIT 3: It is super-easy to export or archive projects. By filing in this way, you can use Outlook’s built-in tools to easily export e-mails out into a separate file if you need to. You can now file an electronic copy of all e-mails with your Word and Excel documents once a project is completed.
WARNING! Your e-mail filing system may FAIL … and a solution
This e-mail filing system clearly works. If it didn’t, you wouldn’t be filing your paper files this way.
Yet most users are not able to continue filing their e-mails this way for very long. Why?
The reason is simple.
- It takes too much effort to drag each and every e-mail out of the Inbox and into the correct folder.
- It’s too easy to forget to go to the Sent Items folder to move e-mails out of there into the correct folders.
- It’s not as easy to delegate e-mail filing as it is to delegate paper filing.
QuickFile 4Outlook is an inexpensive email organizer that works inside Outlook by adding two buttons called QuickFile and Send&File to your Outlook. It doesn’t change Outlook in any other way and it won’t change the way you have always used Outlook.
QuickFile mail organizer is a fantastic time-saver for anyone who wants to use a client or project based filing system in Outlook.
If you have your own test methods of filing emails that has worked?
Share it with us by leaving a comment below.
I’m not a big fan of using keyword shortcuts but with the number of emails I have to deal with and set reminders, I particularly like using this shortcut key to flag or set a reminder on the email.
I find this much easier than either finding the right button on the ribbon or right-clicking on the email.
- Select the email in your inbox (or any other folder)
- Press CTRL+SHIFT+G to display the following screen:
- Add a flag or reminder and click OK.
I hope you find this tip useful.
Do you have your own favorite keyboard shortcut?
Share it with us by leaving a comment below.
For those who are keyboard shortcut fans and also those who are looking to learn the Outlook keyboard shortcuts, you can get a list of the keyboard shortcuts in an earlier post on Keyboard Shortcuts in all Versions of Outlook
In Outlook 2007 (and below), finding contact information (such as phone numbers, emails) was quick and easy thanks to the Find Contact drop-down on the toolbar.
This was lost in Outlook 2010/2013 as the toolbar was replaced by the ribbon but you can still get the “Find a Contact” option on the Outlook Quick Access Toolbar.
What is the Quick Access Toolbar? This is a row with few buttons that appear on the top-left-hand corner of the outlook screen. These icons will be displayed irrespective of which tab of the Ribbon you are on… and you can add your own icons/commands to it.
To add “Find a Contact” to the toolbar:
- Click on the arrow pointing downwards (as red circled in the image above)
- Tick “Find a Contact” from the drop-down list.
Your toolbar will now show the Find a Contact option as show below (the screen maybe slightly different depending on your version of Outlook).
Now if you need to make a call and don’t remember the person’s phone number, just type the contacts name (any part of the name) and outlook will provide a list of contacts matching your search.
Select the contact and press Enter. The contacts information (phone number, email etc) will be displayed.
Did you find this tip useful or do you have a better way of finding contacts quickly in Outlook 2010/2013?
Let us know by leaving a comment on the blog.
Do you regularly send out marketing emails, newsletters or family greetings to the same group of people?
If yes, then you can make this quick and easy by creating Email List in Outlook.
You can create Email List for different groups of people for example, you could have an Email List called Family and add the email addresses of all your family members to that group. Similarly you can create list for newsletters etc…
This saves you a lot of time when sending email blast as you are not required to individually type in email addresses… just select the group and Outlook sends a copy of the same email to all contacts.
Here are the steps to create an Email List in Outlook: (Instructions are for Outlook 2013 unless specifically mentioned)
- Open Outlook
- Click the Home tab > click New Items > click More Items > click Contact Group. This will display the blank Contact Group screen as shown below.
- Enter a Name for the group/list
- Click Add Members button on the ribbon. You have the option to select your contacts from your Outlook Contact list, Address Book or add a new contact. Select one of this options from the drop-down list
- Now add your contacts to the group by clicking on the contact and click Members -> button. To select multiple contacts, press the CTRL button on the keyword and click on each contact and then click the Members -> button
- Click OK
- Click Save & Close
This will now save all your contacts to that group. You can repeat the same steps above to create different groups.
When you need to send an email to this group:
- Open a new email
- Click on the To: button
- Select the Group you want to send the email too
- Send the email
The email will be sent to all the contacts in the group.
NOTE: the emails will not be personalized and it will show the email address of every person this email is sent to in the TO: field on the recipient’s side.
So if you are looking for a quick way to send a non-personalized email blast, this works perfectly for you.
However if you are looking for a way to send emails which are personalized and individually addressed to the recipient, you can try out our Email Merge for Outlook addin.
With EmailMerge, you can personalize your emails for example Greetings/Salutation:
When the email is received by the person, he/she will only see THEIR email address in the To: field therefore they are more likely to read and respond to your email.
I hope you find this tip useful.
If you know of other ways to send out email blast from Outlook, share it with our readers by leaving a comment below.
Do you use Outlook to send out sales and marketing emails to your customers? Here’s a few tips to help your emails reach customers and not get blocked as SPAM
1. Send SEPERATE INDIVIDUALLY ADDRESSED to each person
Don’t send one email with a big list of recipients… or worse to undisclosed recipients. That’s a red flag to junk mail filter software.
Instead send separate emails so that each recipient should only see their own name in the To field of the email that they receive.
Creating separate emails for each person can take time. If you have a big list of prospects or customers you can use an Outlook addin like Email Merge PRO which will create and send separate emails to each customer.
2. Don’t use words that Spammers use.
This means avoid words like free, discount, guarantee, special offer, best price, bargain etc.
But… how can you sell something without using those word… use them… but use them once or twice only where it makes sense.
Don’t make your whole email a sales promotion. Spam filters look at how often these trigger words are used so make sure you also have other (relevant) content.
3. Send emails from your own email account.
If you’re using Outlook, you probably don’t need to worry about this one. This applies to people who try and use unknown servers or web services to send out emails.
If the recipient’s ISP detects that your email is coming from an unreliable server or if the email is coming from a different domain then your email will be blocked.
Even when your email has gotten through to the user’s Inboxes, your job is still not done. You still need to get past the main Junk Mail filter… the person reading this email.
1. Make sure that the email is individually addressed (in the To field) only to him (or her).
When I see a big list of recipients from someone who is not a personal friend (I still get some joke emails etc from friends), I assume that someone is trying to sell me something.
2. Personalise the email at the start (something like Dear Sanjay) but don’t get carried away and personalise it too many places.
3. Send the email only to people who are actually interested in what you are writing about selling etc. If you have a big list of people, you may want to segment it into smaller lists. Not everyone is interested in everything you have to offer.
(If you are using Email Merge PRO, you can group your lists into smaller segments directly from the Wizard)
4. Make the Subject line interesting enough that the user wants to open the email.
I hope that these tips help your emails deliver better results for your business.
You may also want to look at Email Merge for Outlook which has an easy-to-use Wizard that helps you send out personalized individually addressed emails. It works from inside Outlook (your recipient list can be inside Outlook or Excel…) and also has advanced features to help you segment your list etc.