Tag Archives: Sales

Do you know what action you want your customers to take when they read your email?

By standss - Comments ( 0 ) Friday, August 13th, 2010

TIP #5: KNOW why you are writing the email… What is in it for the reader? What is in it for you… what do you want the reader to do?

Why are you writing a particular email… Is it to inform the customer of a new product… is to inform them of a promotion you are running?

Is there something you want the customer to do… maybe click on a link… or call you… or download a file?

If you want your customers or prospects to do something then ask them to do it… they can’t read your mind! (You’d be surprised what a difference in conversion rates this simple tip will make)

This post is a small excerpt from our new FREE report titled:

The Accidental Salesperson’s Guide to Email Sales & Marketing with Outlook

7 Tips used EVERY DAY by Real (Intentional) Salespeople to RETAIN and GAIN NEW CUSTOMERS

Most of the ideas in the report were very generously shared by our THOUSANDS of readers who are already using Outlook very successfully to GROW their businesses.

Click here Download a FREE COPY of this Outlook Report.  (The report is 100% FREE… you may want to download it TODAY as it contains some TIME-SENSITIVE information on using Outlook as a Sales Power-Tool)

Categories : Sales and Marketing with Outlook Comments ( 0 )

Don’t train your customers to IGNORE your emails!

By standss - Comments ( 0 ) Wednesday, August 11th, 2010

Tip # 3 from our new report:  Email your list at the appropriate interval.

What is the appropriate interval between emails? Not so long that they have a hard time remembering who you are… and not so frequently that they lose interest in what you’re writing.

Don’t train your customers to ignore your emails… if you send them too much information, they won’t make time to look at it.

This post is a small excerpt from our new FREE report titled:

The Accidental Salesperson’s Guide to Email Sales & Marketing with Outlook

7 Tips used EVERY DAY by Real (Intentional) Salespeople to RETAIN and GAIN NEW CUSTOMERS

Most of the ideas in the report were very generously shared by our THOUSANDS of readers who are already using Outlook very successfully to GROW their businesses.

Click here Download a FREE COPY of this Outlook Report.  (The report is 100% FREE… you may want to download it TODAY as it contains some TIME-SENSITIVE information on using Outlook as a Sales Power-Tool)

Categories : Sales and Marketing with Outlook Comments ( 0 )

Why should you bother with Email Marketing from Outlook?

By standss - Comments ( 1 ) Monday, August 9th, 2010

Who will your customer or prospect think of FIRST when they need something that you can provide?

  1. Out of Sight-Out of Mind: Your customers have lots of things competing for time and attention. If you don’t frequently remind them that you’re still around and what you can do for them, chances are they will forget.
  2. Don’t waste the money you spent getting the customer or lead in the first place: This is something most of us Accidental Salespeople don’t realise… We’ve already spent a lot of time (money) getting the prospect or customer in the first place. They’ve already told us they want to do business with us… yet we’ve started spending even more money looking for someone new?
  3. Is your competitor already email marketing to your customers? Who will your customer think of first… you or your competitor?

You must make contact with your customer often enough so that you are the first name (or at least one of the very few names) that they think of when they need something you can provide.

There are other ways (aside from email) of maintaining regular contact but email is probably the most COST EFFECTIVE.

Email can play a crucial role in the success of small businesses with a proven ROI of $43 for every dollar invested (Direct Marketing Association, 2009)

This post is a small excerpt from our new FREE report titled:

The Accidental Salesperson’s Guide to Email Sales & Marketing with Outlook

7 Tips used EVERY DAY by Real (Intentional) Salespeople to RETAIN and GAIN NEW CUSTOMERS

Most of the ideas in the report were very generously shared by our THOUSANDS of readers who are already using Outlook very successfully to GROW their businesses.

Click here Download a FREE COPY of this Outlook Report.  (The report is 100% FREE… you may want to download it TODAY as it contains some TIME-SENSITIVE information on using Outlook as a Sales Power-Tool)

Categories : Sales and Marketing with Outlook Comments ( 1 )

Should I still do Email Marketing (from Outlook)?

By standss - Comments ( 0 ) Wednesday, May 5th, 2010

Everyone is talking about Social Media these days… so is email marketing a thing of the dead. NO!

Email marketing on average generated $43.62 for every dollar spent on it during 2009 (Source: Direct Marketing Association). This probably makes it one of the most cost effective forms of marketing you can use.

But you need to use it properly… inform and educate and (sometimes) market/sell to your list… don’t spam them.

A few simple guidelines…

  1. Make sure that you are only emailing people who have given you their email addresses.
  2. If possible, segment your list into logical groups
  3. Send out emails to each group based on its interests.
  4. Personalize each users email with their own email addresses and possibly names. (Don’t stuff a lot of names in the CC and BCC fields)

There are online email marketing services that you can use but these generally incur monthly fees and are more applicable if you have larger lists.

If you have a small list and you would like to do your email marketing directly from Outlook, then you may want to look at Email Merge PRO for Outlook.

EmailMerge Pro lets you send out your emails directly from Outlook, it can personalise each email and it can even maintain different marketing lists for you (making it easy to segment your list).

But remember… whatever tool you use… only email people who have given you permission to email them!

Categories : Sales and Marketing with Outlook Comments ( 0 )

Email Merge: Why Personalized Emails from Outlook Get Better Responses Than Bulk Emails?

By standss - Comments ( 0 ) Thursday, March 25th, 2010

Are your Sales and Marketing Emails from Outlook reaching their audience… or are they lost in Junk Mail folders?

In order to get your marketing emails read by your customers, you should NEVER send out bulk emails by stuffing many email addresses in the To, CC or even BCC fields.

Instead use Outlook to do an email merge i.e. create and send out a separate, personalized, individually addressed copy of the same email to each person.

Why is this important?

Emails sent the wrong way are MUCH  more likely to be blocked by the many levels of junk email filters that we all have (even if we don’t always know they’re there).

Junk/SPAM Mail Filters have different levels of sophistication but they all follow a few basic rules including:

  1. An email with a lot of recipients is more likely to be spam than an email addressed to only my valid email address and…
  2. An email that is NOT addressed to me directly is more likely to be SPAM than one that is addressed to my email address.

Many Outlook users don’t realize the multiple levels of junk email filters stopping both junk and often real emails from getting to our Inboxes.

Level 1 – Internet Service Provider: Most ISPs now have Junk Mail Filters setup on their servers. These filters do their work even before the email gets to our computers i.e. they remove the email to a Junk Folder that can only be accessed via the Internet.

Level 2 – Anti Spam Software: Many users have additional anti-spam software on their computers that automatically remove and quarantine suspected spam emails.

Level 3 – Outlook’s built-in Junk Email Filter: Finally Outlook has its own Junk Mail filter which moves suspected junk emails to Outlook’s own Junk E-mail folder.

If you’re still sending out your Sales and Marketing Emails from Outlook by putting them all in the To, CC and BCC fields of one email then guess what… your email is most likely lost in a Junk Email Folder somewhere… it is NOT reaching the Reader.

Very few users bother checking the various Junk Mail folders… if your email is getting blocked then chances are it’s going to stay blocked.

THE SOLUTION:

Email Merge! You can use Outlook to create and send out personalized copies of the same email to many people.

Outlook has some basic mail merge functionality built into it (it uses Word to do the merge) but this does have some limitations including being harder to use, not being able to customize the Subject line, and not being able to send out your emails in smaller lots (which again impacts deliverability).

The easiest way to do this is using our own EmailMerge for Outlook addin. Our addin installs inside Microsoft Outlook and then provides a step-by-step Wizard that will guide you through your first email merge.

You can learn more about Email Merge for Outlook and download a trial version using this link.